Online, as in life, timing is everything
We can get pretty caught up in how long it takes a page to load. And with good reason — fast page loads are important in keeping your customer's attention. But what about 1 minute later? 10 minutes later? A recent article by Jakob Neilsen suggests that website owners need to think beyond the speed of a page load.
Phil Hertzler | 11.23.09 | 0 comment(s) | Permalink
“Active” User Count is the New Page Hits
It wasn't long into my web career that I began to understand that "hits" was a very poor performance metric. When what you're measuring is individual http requests on a server, you end up with a very high count — one that includes every image, CSS file, javascript and all manner of web resource that the visitor could care less about (but which their browser nonetheless dutifully downloads). And yet, the idea of "hits" persists, even today. "How many hits did we get?" "Where can I go to see our hits?" "What can we do to get more hits?"
Phil Hertzler | 11.03.09 | 0 comment(s) | Permalink
Twitter is the Modern PR, but Might Not Be For Everyone
I always appreciate Jakob Nielsen's perspective on things web-related. This BusinessWeek interview is a few months old by now, but still worth the quick read.
Phil Hertzler | 07.31.09 | 0 comment(s) | Permalink
Americans Using the Internet to Cope With the Recession
A Pew Research Center study finds that 69% of all Americans (88% of internet users) have used the Internet to cope with the current economic recession — comparing prices, looking for jobs, improving skills, and simply piecing the economic story together. The results are especially high with broadband users with those users preferring online research to print publications.
Phil Hertzler | 07.20.09 | 0 comment(s) | Permalink
New Team Members, New Skills
Hiring the right people is a tough thing to do. Seems like the best of them already have plenty to keep themselves busy. It is very fortunate then that a few of those very talented folks have committed their time to helping build our little shop into what it is today. It's always exciting to welcome new faces and new talents.
Phil Hertzler | 07.09.09 | 0 comment(s) | Permalink
